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Gloriously Smooth Legs for Every Woman, Everyday

Philips introduces effective and easy hair removal solutions that also care for skin with new Sensitive lady shavers and Satinelle Soft Sensitive total body epilator

Features include:

· Hypoallergenic, gold-plated foil shaving head: the double foil shaving head provides a superior shave of even the toughest hair while protecting skin · Pivoting head: follows the curves of a woman’s body maintaining close and constant skin contact · Opti-light: reveals even the finest hair to ensure nothing is left behind · Aloe Vera strip: an integrated aloe vera strip increases hydration for a smooth and safe shave · Bikini trimmer comb attachment: optional bikini trimmer head for precise trimming and styling of bikini area · Cordless for wirefree shaving: 40 minutes of wirefree shaving lets women shave anywhere. Low battery indicator light alerts user when it is time to plug in

For skin that is always smooth get epilating with the new Philips Satinelle Soft Sensitive total body epilator. The Satinelle Soft removes hair from the root, leaving skin silky smooth for weeks, not just days! A unique set of first-time user attachments help achieve the best results in the gentlest way possible.

Features include:

· Two speed settings: extra gentle and extra efficient epilation · Fully washable, metal epilating system: hypoallergenic discs for sensitive skin that remove hair as short as 0.5 mm · Double waved massage roller: lifts even short hairs for an extra close epilation and relaxes skin for gentler hair removal at the same time · Shaving head attachment: perfectly follows contours of bikini line or underarms for a close and smooth shave. Comes with additional comb to cut longer hairs before epililation or to trim bikini area · Ice glove: soothing properties relaxes skin directly after epilation and minimizes irritation · Exfoliation glove: prepares the skin between epilation sessions by removing dead skin cells and leaving skin perfectly smooth and in optimal condition to epilate · Includes carry case and cleaning brush

Philips lady shavers range in price from $29.99 - $79.99. Philips Satinelle Soft Sensitive total body epilator is $69.99. Products are available at major retailers across Canada. Visit www.Philips.ca for more information on Philips hair removers.

For further information, please contact:

Philips OneVoice Court Elliott Lisa Perruzza Corporate Communications Account Coordinator 905-201-4509 416-355-7432 court.elliott@philips.com lisa.perruzza@onevoiceteam.com About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.