The Elephant at the Health Ministers' Meetings: How Will Provinces Cope with $31 Billion Cut

New National Report Outlines the Huge Cost of the Failed Health Accord

Edmonton, AB, October, 2017 - As Health Ministers from across Canada meet in Edmonton, Canada's Health Coalitions released a report showing the recent bilateral health schemes pushed through by the Trudeau government have come at a huge cost.  The report "Health Accord Breakdown: Costs and Consequences of the Failed 2016/17 Negotiations" calculates that the failure of the Health Accord will mean a health care funding shortfall of $31 billion for the provinces with no concrete targets to improve public health care for Canadians and no plan to bridge the fiscal gap. Calling the rhetoric around health transformation and target funds for home and mental health care "more PR than substance", the coalitions also tallied the non-monetary costs of the lost Health Accord: the grave problems of under capacity in public hospitals, long-term and community care; long-waits; growing inequities and problems with access to care that will continue without any national plan to address them. The report includes a province-by-province breakdown of the shortfall between the funding contained in the bilateral deals and the level of funding required just to ensure that our current basket of public health care services remain for the next 10 years. The numbers are substantial. For worst-hit provinces, the gap ranges from $3.4 to $13.6 billion. "The Trudeau government's bilateral health funding schemes represent a fundamental break both with their election promises and with the previous Liberal policy. Instead of a revitalized federalism, building from the 2004 Health Accord's reinvestments and the groundwork that was laid to restore health services and set measurable targets for progress, the Trudeau Government has aligned itself with the retrenchment policies of the Harper era," says Natalie Mehra, co-author of the report and Executive Director, Ontario Health Coalition. "A fundamental policy rethink is needed." "Patients are going to notice the effect of these cuts. It's only a matter of time until the Health Accord will have to be negotiated," says Adrienne Silnicki, co-author of the report and Director of Policy and Advocacy, Canadian Health Coalition. "A Health Accord should be seen as an opportunity to protect, strengthen and expand our public health care system. It is too important to give up for another decade."   Health Coalitions across Canada are calling on the federal, provincial, territorial to return to the negotiating table. To safeguard public health care for all, the federal government must agree to pay their fair share, and commit to meeting the real costs of health care. This requires at least a 5.2 per cent CHT escalator. To strengthen public health care, the federal, provincial, and territorial governments must reaffirm their commitment to the Canada Health Act and the Federal government must properly enforce the Act. Both levels of government must commit that public health care funding is spent on public health care and must build capacity to reduce wait times and implement national standards so people across Canada can access equitable high quality public health care services. To expand public health care, federal leadership is needed to create a national drug plan, a seniors' care plan and improve mental health care.   Provincial and Territorial Health Coalitions across Canada are marking the pan-Canadian Health Ministers' meetings by releasing the report in their provinces today. -30-

For more information, please contact: Natalie Mehra, Executive Director and report co-author, Ontario Health Coalition 416-441-2502 or ohc@sympatico.ca; Adrienne Silnicki, National Director, Policy and Advocacy and report co-author, Canadian Health Coalition 613-402-6793; Sandra Azocar, Executive Director, Friends of Medicare (Alberta) 780-423-4581; Chris Parsons, Provincial Coordinator, Nova Scotia Health Coalition 902-406-9422; Nat Lowe, Organizer, British Columbia Health Coalition 604-349-9079; Mary Boyd, Chair, P.E.I. Health Coalition 902-892-9074; Craig Yeo, Alternatives North craig.yeo@gmail.com

https://www.lvmh.com/houses/perfumes-cosmetics/make-up-for-ever/

everydayliving®: The Gluten Free Bar (GFB) Expands Product Lineup W...

everydayliving®: The Gluten Free Bar (GFB) Expands Product Lineup W...: GRAND RAPIDS, Mich., Sept. 11, 2017 /PRNewswire/ --  The Gluten Free Bar (GFB) , a leading brand for fun and flavorful gl...

IN THIS ARTICLE YOU WILL FIND 21 NEW AND AMAZING WAYS TO USE VICKS VAPORUB.

• Mosquito repellent – Get rid of the annoying mosquitos by applying the ointment on the skin and clothes.
• Acne – If you are dealing with acne just apply little bit of the cream on the acne, couple of times a day. The cream will dry out the acne and the skin will become more soothed.
• Sinus headaches – Apply the ointment under the nostrils and inhale. The smell of menthol will efficiently calm the pain in no time.
• Get rid of bruises – Mix a pinch of salt and little bit of Vicks Vaporub. Apply the mixed ingredients on the bruise and quickly it will disappear.
• Insects repellent – Apply some of the cream on the elbows, behind the ears, inner knees and neck to keep the insects away. To get rid of flies just open a Vicks VapoRub
• Skin moisturizer – Vicks VapoRub is amazing for dry skin. Just rub some of the cream on the affected area and the results will be amazing.
• Alleviate sore muscles – Massage the affected area with little bit of the cream to alleviate the soreness. After massaging the muscles cover them with dry and slightly warm towel or cloth. Lift the leg up until you feel better. Repeat the method 3 times daily.
• Tennis elbow – The 2 compounds of the Vicks VapoRub, camphor and menthol, will eliminate the pain caused by tennis elbow. Apply the cream until you feel better and the pain is gone.
• Cracked heels – Apply little bit of Vicks VapoRub on the cracked skin on the feet or heels and put socks on. Sleep with the socks on and wash the feet with some warm water the next morning. The skin will be softened and then you can exfoliate it with pumice stone.
• Stretch marks – You can reduce the visibility of the stretch marks by applying some Vicks VapoRub on the skin.
• Toenail and fingernail fungus – Apply the cream on the affected area 2 times every day. After applying the cream put socks on. You also need to trim the nails as much as you can until the infection is completely removed.
• Stop the cat’s scratching – In order to stop your cat from scratching, apply little bit of the cream on the doors, walls and windows.
• Eliminate eczema – Use this cream to reduce the itchiness and inflammation of eczema.
• Symptoms of cough and congestion – Rub little bit of the ointment on the chest and the throat to relieve the congestion and cough.
• Stop your pet’s peeing – Place open Vicks VapoRub bottle in the areas of the house where your pet usually pees.
• Speed up the healing process of cuts and even splinters – In order to prevent infections and to speed up the process of healing apply some of the ointment on the cut or splinter.
• Athlete’s feet – For treatment of Athlete’s feet apply the cream 2 times a day.
• Racehorses – A lot of professional horse racers apply the cream under the horse`s nostrils to keep them focused on the race and not being distracted by the odor of the other horses especially the female horses.
• Remove warts – Rub some of the cream on the wart 2 times a day covering it with gauze. In just couple of days you will feel much better. Repeat the method for 2 weeks or until the wart is completely gone.
• Eliminate ear pain – Put some of the Vicks VapoRub on a little piece of cotton and place the cotton in the ear. Immediately you will feel better. Also you can warm up 1 garlic clove for 10 seconds using the microwave and put little bit of ointment on the garlic clove and place it in the painful ear.
• Fat burning cream – Vicks VapoRub is very effective for reducing localized fat on the body. This cream stimulates the far burning process in the specific area like abdomen or legs. It helps in the process of destroying the cellulite and fat cells and making the skin very firm. Make the fat burning cream by mixing Vicks VapoRub, backing soda, little bit of alcohol and camphor. Apply the mixture on the area and cover it with some black plastic.

https://healthyfoodwhisperer.com/21-unconventional-ways-use-vicks/

10 Oil with Natural SPF

Counting calories is bad science, and doesn't work anyway

It seems that those who eat at fast food restaurants know what they want, healthy or not, and nothing will change that other than higher taxes

By Patrick Luciani
Senior Fellow
Atlantic Institute for Market Studies

Click image for Hi-Res

HALIFAX, N.S. / Troy Media/ - Last month, after Ontario mandated calorie counting on restaurant menus, Freshii Inc., the Toronto-based salads-soups-and-wraps healthy-eating chain, balked. The chain's motto is "count nutrients, not calories." But the calorie police moved in and forced the company to post the calorie counts on boards and menus.

In the end, Freshii fell to the forces of junk science. The company's motto has the science just right.

In 2008 the Harvard University Dining Services posted calorie and nutrition information for all it cafeteria food items hoping to better get students to eat better. A year later they abandoned the entire program. Why? It seemed students were going for low calorie foods and not getting the nutrition they needed, especially kids with eating disorders.

A recent study in the International Journal of Eating Disorders, women suffering from anorexia and bulimia tended to eat less when calorie labels were available and those suffering from binge eating tended to eat more.

Nonetheless, Ontario's Ministry of Health is now laying down the law on legislation passed last year that forces restaurants with more than 20 outlets in the province - mostly fast food places such as McDonalds and Kentucky Fried Chicken but plenty of other lesser brands- to post calorie labels on all food items.

The Ontario government seems completely oblivious to research in the United States - where labelling laws have been in operation since the early 1990s - which shows that the policy doesn't work in getting people to eat healthy, lose weight or bring down obesity levels.

In a study in the American Journal of Preventative Medicine, the authors monitored food purchases at a fast-food chain in King County, Washington, and found the total number sales and the average calories per order was the same with or without food labelling.

Even the lead author of the study, Eric Finkelstein at Duke University - who has written extensively on the economics of food policy - was surprised by the results. He concludes that people's eating behaviour does not change by labelling foods with nutrient contents or calories.

It seems that those who eat at fast food restaurants know what they want, healthy or not, and nothing will change that other than higher taxes.

There is also a class and income angle to the science. Lower-income consumers tend to ignore labelling much more than those who earn more. Healthy eaters who are richer tend to read nutrition labels while poorer unhealthy eaters don't. The very people whose behaviour the legislation is geared to influence seem immune to the labelling laws, making calorie counting a waste of time and money.

But it doesn't end there. We also know that there is no correlation between healthy foods and calorie levels. Nuts and seeds, for example, are heavy in calories but packed with nutrients making them a staple of any healthy diet; the same with unsaturated oils such as virgin olive oil and avocados; all high in calories and all recommended as healthy foods.

One would also expect the science of food calorie measurement to be highly accurate, but it isn't. It seems that the values reported on food labels don't capture the costs of digestion that are lower for processed foods. The method used to measure caloric content is something called the Atwater system, developed in the 19th century.

By burning samples of food one can measure the number of calories by the heat released. This is how food manufactures measure calorie content. But our digestive systems use foods differently even though two foods may have the same number of calories. According to this method a 28 gram serving of almonds has about 170 calories but the real energy content is around 129 calories, considerably less than labelled. Nutrition scientist Rachel Carmody from Harvard reported calorie differences could be as high as 50 percent. In other words, calorie labelling is a very crude way to measure how our bodies use the energy released in foods, making government labelling all but useless. More information isn't always better information.

This is one area where health public policy is far behind the science of nutrition and behavioural economics. If governments try to improve our eating habits and reduce weight, this isn't the scientific way to do it.

Patrick Luciani is a Senior Fellow at the Atlantic Institute for Market Studies (AIMS.ca).

© 2017 Distributed by Troy Media

Real lemons...

Yara Shahidi recently told BET what product she uses to "really get into (her) pores".

TiZo LipTect ~ sun protection like no other

nextcell Hair Health for Women

May is Skin Cancer Awareness month ~~ TIZO® ~ The finest, mineral based,sunscreen collection

More isn't always better: making better health-care choices

Canadians have more than one million unnecessary medical tests, treatments and procedures every year. But we can improve patient outcomes and save resources

By Wendy Levinson
Expert Adviser
EvidenceNetwork.ca

Click image for Hi-Res

TORONTO, Ont./Troy Media/ - Each year, at least one million unnecessary tests, treatments and procedures are done in Canadian health-care settings. This means that hundreds of thousands of Canadians are exposed to potential harm by unnecessary care.

Unnecessary care could be a prescription drug, a diagnostic test or a medical procedure that doesn't improve a patient's health outcomes and isn't backed by the best available evidence. It may also involve risks and harmful side-effects.

In other words, this medical care offers no value to patients and strains resources.

A recent report from the Canadian Institute for Health Information (CIHI), in partnership with Choosing Wisely Canada, demonstrates how pervasive unnecessary care is across the country and highlights several key examples where changes could benefit patients and the health system.

So what are we better off without?

Unnecessary imaging has consequences.

The report says about 30 per cent of patients visiting Ontario and Alberta emergency departments for minor head injuries have CT scans. CT scans deliver strong X-ray radiation. Exposure to this radiation can increase lifetime cancer risk. Yet evidence shows there are good alternatives to CT scans for investigating head injuries. For example, doctors can use a set of questions, known as a clinical decision rule, to assess the severity of a head injury and decide if further diagnostic testing is warranted.

Unnecessary medications have side-effects.

The report estimates that one in 10 Canadian seniors regularly uses sleeping pills, known as benzodiazepines, and other sedative hypnotics. The long-term use of these medications outweighs benefits, which is why they're only recommended for short-term use. These medications increase the risk of falls causing injuries and car accidents in seniors.

Seniors aren't the only population where there is unnecessary and potentially harmful medication use. The report shows a disturbing 300 per cent increase in dispensed prescriptions for the powerful antipsychotic quetiapine for insomnia in children and youth in Manitoba, Saskatchewan and British Columbia. This drug is not recommended for children or youth and has a long list of harmful side-effects.

An important finding of the report is wide variation across regions and between provinces. Variation means major differences in medical practice, some of which are not evidence-based and can be harmful to patients.

Reducing variation improves quality for all Canadian patients and can reduce waste. A good example is pre-operative testing. In Ontario, nearly one in three patients having eye surgery had a preoperative test, compared to one in five in Alberta.

Medicine has evolved and so has medical practice. It used to be standard that before certain surgeries, like hip or knee replacements or cataract surgery, pre-operative tests would be done to ensure a patient was fit for surgery. These tests could include blood work, electrocardiograms and chest X-rays. As surgical techniques and technology evolve, however, most of these pre-operative tests are no longer needed unless there's a specific concern.

In spite of the pervasiveness of unnecessary care, the picture isn't bleak. The report also provides several examples of how health-care providers work hard to put in place better practices or protocols to reduce waste, which may also harm patients.

We know patients are aware of this problem, too. Ipsos Reid survey data shows that one in four Canadians say they have experienced unnecessary care in the past year. And 67 per cent of Canadians surveyed believe patient demand is also responsible for unnecessary care, rather than decisions made by health-care providers alone. Nearly half (42 per cent) of Canadians surveyed said they expect a test ordered or a prescription written when they visit a doctor's office.

But the vast majority (92 per cent) of Canadians surveyed also said they need more information to help make decisions and ask the right care questions.

So what should patients do?

Choosing Wisely Canada, a national, clinician-led campaign, has four key questions a patient can ask their care provider to help start a conversation about unnecessary care:

• Do I really need this test, treatment or procedure?
• What are the downsides?
• Are there simpler, safer options?
• What happens if I do nothing?

Together with health-care providers, Canadians can help reduce unnecessary care by asking questions and having conversations about when more isn't always better.

Wendy Levinson, MD, OC, is an expert adviser with EvidenceNetwork.ca, the chair of Choosing Wisely Canada and a professor of medicine at the University of Toronto.

© 2017 Distributed by Troy Media

The Best Foods for your Liver

everydayliving®: The Best Foods for your Liver:

The Best Foods for your Liver

Eat these regularly to take care of one of your body's most essential organs. 

Science Improves Understanding of How Skin Products Work -

Nobody wants to use unhealthy products on their skin. If you only purchase skincare items labeled organic, natural or the like, does that mean they actually do what they claim for your complexion? As skincare – and consumers – become more sophisticated, scientists are researching how the molecular structure of different products affects skin molecules. For skincare manufacturers, this means they can develop or enhance products based on state-of-the-art scientific research. It also gives consumers access to healthier, more effective skin cleansers, moisturizers and anti-aging products.

Skin Structure

The skin’s outermost of its five layers is known as the Stratum Corneum (SC). It’s the barometer for the skin’s overall health and forms a protective barrier. The molecules in this upper layer are fluid. Solvents used in skincare and other products may change the SC’s protective barrier function. A recently published study in the Proceedings of the National Academy of Sciences notes, “Deepened understanding of molecular effects of foreign compounds in SC fluidity can therefore have strong impact on the development of skin products in pharmaceutical, cosmetic, and sanitary applications.”

Collagen Repair

There’s already plenty of skincare items on the market that researchers know can’t perform as advertised because of their molecular structure. Collagen is a good example. Collagen is the primary structure in the body. It keeps skin firm and supple. Collagen production decreases as people age, resulting in wrinkles and sagging skin. There are plenty of creams on the market advertising their collagen content – and they’re all natural, to boot. The bad news is that collagen molecules are too large to penetrate the dermal surface. None of that collagen is actually absorbed into the skin, so the products are a waste of money. There are methods of injecting collagen into the skin, but these expensive procedures are done by a doctor, not in your own bathroom.

Retinols

Skincare formulations containing retinols succeed because they work on the molecular level. Vitamin A is the base of all retinols, and on the molecular level, vitamin A can penetrate into the lowest levels of the skin. Once there, it slows collagen breakdown and helps prevent wrinkle formation. Not only are retinols scientifically proven to lessen wrinkling, but it improves skin tone and firmness. The strongest types of retinols, such as Retin-A, are available only by prescription. Over-the-counter products containing retinols are less strong, but still possess anti-aging properties.

- See more at: http://www.healthyskinportal.com/articles/science-improves-understanding-how-skin-products-work/972/#sthash.KOAaWV1H.dpuf

Spring Skin Awakening Collection from iS Clinical

Collection Contains: 

- CLEANSING COMPLEX (60 mL e 2 fl. oz.)
- REPARATIVE MOISTURE EMULSION (50 g e Net. wt. 1.7 oz.)
- SUPER SERUM™ ADVANCE ® (15 mL e 0.5 fl. oz.)

everydayliving®:

The Story of Botox by Dr. Patrick Treacy

http://ageproofliving.com/

Have a look at VUES Magasin N.1! Check it out to learn about Neauvia Rebalancing line, the line of creams for men and women with 3D HA Fractional System, moisturizing and nourishing actives. 

http://bit.ly/VuesMagasin1

Spring Forward on March 12th !

Wrinkle Injections: Dr. Patrick Treacy ~ The Dublin Lift

Wrinkle Injections: Dr. Patrick Treacy ~ The Dublin Lift

Paint Your Plate With Purple Produce For American Heart Month

American diets aren't colorful enough, according to a new survey from Welch's

- In honor of American Heart Month, Welch's is reigniting the conversation about the role of
colorful fruits and vegetables in supporting a healthy heart. New survey¹ data announced by
Welch's today reveals Americans' confusion about the benefits of incorporating colorful produce
 into their diet. Almost half of consumers (44 percent) don't know or aren't sure that specific
colors of fruits and vegetables offer unique health benefits. And, though 63 percent of Americans
know that they should eat colorful produce, only 32 percent often make an effort to include it in
 their diet.

A colorful diet helps ensure you're getting the broadest possible range of vitamins,
 minerals and beneficial plant nutrients, like polyphenols. A perfect example is the
Concord grape, a dark purple powerhouse that delivers many of the same polyphenols
and heart health benefits as red wine, while promoting healthy circulation to keep your
 blood pumping and energy flowing. But, for many consumers, fruits and vegetables
 in the purple category remain an untapped opportunity. While 73 percent of Americans
 know purple fruits and vegetables are an option, only 18 percent of Americans can
 name more than three. Currently, only three percent² of Americans' produce
 intake is from the purple and blue category.
"Colorful produce supports a healthy lifestyle, and my goal is to encourage more
 people to eat a rainbow of fruits and vegetables. This research shows that
 Americans need help learning about their options, especially when it comes to purple
 produce," said Amber Pankonin, MS, RDN, LMNT and consultant to Welch's.
 "Taking a proactive approach to nutrition doesn't have to be complicated.
 In the purple category, 100% grape juice made with Concord grapes is a simple
 way to add healthy polyphenols into your diet."

Additional findings from the survey include:

• While 53 percent of Americans acknowledge that they like 100% fruit juice
•  and 93 percent state that heart health is important to them, more than half 
• (57 percent) don't realize that 100% grape juice helps support a healthy heart 
• and contributes purple fruit to their diet.
• Red wine and 100% grape juice made with Concord grapes share many of the 
• same polyphenols. Of the 65 percent of Americans who drink red wine, more
•  than two-thirds (67 percent) are willing to swap a glass of wine for a glass of 
• 100% grape juice every now and then, since it offers many of the same
•  heart-health benefits.

More than 40 dark purple Concord grapes go into each 8-ounce glass of Welch's 100%
Grape Juice, which counts as two servings (1 cup) of fruit. It contains no added sugar,
color, flavor or preservatives, and serves as an excellent source of the antioxidant vitamin C.
And, because fresh Concord grapes are only available during a short time in the fall,
Welch's 100% Grape Juice is the best way to enjoy their delicious taste and heart-health
benefits all year round.

"During American Heart Month, we encourage people to paint their plates with color,
 including purple. Concord grapes are dark purple with a purpose, delivering beneficial
polyphenols that give them their signature color and heart-health benefits," said Casey
Lewis, MS, RD, Welch's Health & Nutrition Lead. "Whether enjoyed in a small glass
or used in your favorite recipe, 100% grape juice made with Concord grapes can be
one tasty way to add more purple fruit to your diet."

To learn more about the research-backed benefits of 100% grape juice made with the
 Mighty Concord grape and get easy, heart-healthy recipes and resources, visit www.welchs.com.

About Welch's
Welch's is the processing and marketing subsidiary of the National Grape Cooperative.
 Located across America and in Ontario, Canada, the cooperative's approximately
1,000 family farmers own the company and grow the delicious and inherently healthy
 Concord grapes used in Welch's juices and other grape-based products. Welch's is
committed to research and development that will meet the growing demand for
products that address consumers' health and nutrition needs. Welch's products are
sold throughout the United States and in approximately 40 countries around the globe.
 Welch's is an Equal Opportunity Employer-Minorities/Female/Disabled/Veterans

. www.welchs.com
Contact: Caroline Gould 
PadillaCRT for Welch's 
804-675-8156 
Caroline.Gould@padillacrt.com

[1] Welch's Heart Health Survey, fielded December 19- 21, 2016 by ORC International

[2] Produce For Better Health Foundation. State of the Plate Study on America's Consumption of Fruits and Vegetables. Wilmington, Delaware. 2003.

Twisted Tales Cosmetics | A Daring New Twist on Matte Lipsticks

Daring and outrageous matte lipsticks developed exclusively for women who embrace exactly  who they are, Twisted Tales and all. Vancouver, Canada, February 15, 2017 --(PR.com)-- Women will be inspired to celebrate their womanhood thanks to Twisted Tales Cosmetics and their daring new point of view. Twisted Tales Cosmetics  is excited to launch a new line of Matte Lipsticks specifically branded for women who want to shed outdated social ideologies and embrace experiences and products that allow them to express exactly who  they are, Twisted Tales and all. Attitudes regarding self-image and the manner in which we express ourselves have shifted. Research shows that more than 50% of women  between ages 18 to 24 claim that their most recent intimate partner  was casual - not a serious lover. Cosmetic manufacturers today focus their marketing efforts towards women who are looking or searching for love and romance, however for half of today’s young women, that just isn’t the case. “Twisted Tales suggests that as women, we all have our own unique quirky, playful, sensual qualities,” says founder Samantha Melnyk. “I created the Twisted Tales Matte Lipstick line because I wanted to wear something that  made me feel edgy, yet fun and uninhibited. Wearing a lipstick that suggests  glamour or romance just doesn’t cut it when I’m in the mood to let loose. Society tells us we're supposed to repress certain qualities, but life is too  short. When you’re feeling a little risqué, sometimes your story conflicts with society’s norms - and that’s okay! I want women to embrace, love and accept themselves as they are. Living authentically is the only way to be!” Make no mistake, this brand is about pushing social boundaries as made  evident by colour labels with names such as “Monthly Bleed,”  “Deviant Desires,” “Pumpkin By Midnight” and “Walk of Shame.” Controversial names such as these are enough to toss aside the archaic notions that women have to repress their "twisted" side because of social judgments and biases. Twisted Tales Cosmetics' full coverage Matte Lipsticks contour to the shape of your lips with an ultra-lightweight, creamy texture that glides  on effortlessly. The extreme pigment, long-lasting formula is packed  with the antioxidant Vitamin E and contains natural vanillin extract leaving  your lips with a soft, hydrated finish that doesn't dry out. Non-comedogenic and paraben-free the products are manufactured 100% in Canada and are cruelty-free. The New Matte Lipstick Line is now available to order! Visit TwistedTalesCosmetics.com to pick a colour shade that matches your hidden truths. RRP $22 in Canada / $16 in USA (International orders welcome) For further information, please contact: E-mail: Contact@TwistedTalesCosmetics.com Instagram: https://instagram.com/twistedtalescosmetics

Contact Information

Twisted Tales Cosmetics Samantha Melnyk 403-682-7044 Contact www.twistedtalescosmetics.com

This Valentine’s Day, fitness experts say you can experience all the 'feel-good' sensations of falling in love...just by working out.

When we meet someone we find attractive, our hearts race, our palms sweat and our faces flush. Sound familiar? These are the same physical reactions most of us have when we work out. That’s because falling in love and exercising release many of the same chemicals, including

• Oxytocin: Known as the 'cuddle hormone', our bodies release oxytocin to give us a feeling of well-being when we fall in love. Exercise triggers the body to release oxytocin and studies show professional athletes produce more oxytocin when they compete with their teammates. 

• Endorphins: The brain releases endorphins during sustained, vigorous exercise. Endorphins cause feelings of euphoria, decreased appetite and can help boost the body’s immune response. When two people fall in love, the body will release a mix of endorphins, the body's natural morphine, accounting for the pleasure we feel when we’re in love.

• Adrenaline: Adrenaline (also known as epinephrine) is responsible for an increase in heartbeat, restlessness, and preoccupation many experience in the early stages of romance (or beyond). The initial stages of falling for someone activates your stress response, increasing your blood levels of adrenalin and cortisol. Adrenaline is also responsible for kick-starting cardiorespiratory activity when you exercise and contributes to a higher metabolism and a better mood. Even the anticipation of exercise can spark a rush of adrenaline. 

Want to experience the sensations of falling in love, but not interested in the emotional requirements? Exercise physiology expert Marc Ikin, operations manager for the GoodLife Fitness Personal Training Institute, says regular workouts are your best bet. He suggests building in cardio, as well as some strength training to activate the feel-good hormones. 

Local personal trainers are available to talk more about the physical and mental effects of fitness and to suggest the right workout moves that will fill your Valentine’s Day with endorphins, oxytocin and adrenaline….almost like being in LOVE.

Happy Valentine's Day.

Men's Health Names Eggland's Best Eggs Among "Best Foods for Men"

Eggland's Best Recognized as "Best Eggs" for the twelfth time by Men's Health Magazine

CEDAR KNOLLS, N.J., Jan. 24, 2017 /PRNewswire/ -- After reviewing thousands of
packaged food and drink products, Men's Health has once again awarded Eggland's Best Eggs
 with the title of "Best Eggs" in the 2017 Men's Health Best Foods for Men Awards.
The Men's Health Best Foods for Men list includes healthy, flavorful and easy-to-prepare
products that were taste-tested by the team at Men's Health with the goal of helping consumers
select the most nutritious products. This year Eggland's Best eggs have been honored by
Men's Health for their superior quality, freshness, nutrition and taste.

"Our goal at Eggland's Best is to consistently provide our customers with a nutritionally s
uperior egg that has the best quality, taste, and freshness," said Charlie Lanktree,
President and CEO of Eggland's Best. "We are again honored to be named to Men's
Health's prestigious list of Best Foods for Men."
Compared to ordinary eggs, Eggland's Best eggs contain five times more vitamin D, 25
 percent less saturated fat, more than double the Omega-3s, ten times more vitamin E,
and three times more vitamin B12.  Eggland's Best's superior nutrition is due to its
proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a
wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E.  In addition,
 independent testing has revealed that Eggland's Best eggs have stronger shells than
 ordinary eggs, which leads to less breakage and helps them stay fresher longer than ordinary eggs.

"It's no surprise Eggland's Best eggs once again made the Best Foods for Men list since
 they provide a nutritionally superior product," said Registered Dietitian Lyssie Lakatos.
 "I always feel confident recommending Eggland's Best Eggs over ordinary eggs to
 my clients since they will benefit from more nutrients like vitamin D and omega-3
fatty acids – which are crucial for both men and women."

Eggland's Best Eggs is celebrating 25 years of providing a better egg with superior
quality, freshness, nutrition and taste. Visit Egglandsbest.com for 25th anniversary
 inspired recipes and more information.  Eggland's Best eggs are available in Classic,
Cage Free, Organic, Hard-Cooked and Peeled and Liquid Egg White varieties.
To view the full list of the 2017 Men's Health's Best Foods for Men,
please visit www.menshealth.com.

About Eggland's Best Eggs

Eggland's Best (EB) is the No. 1 branded egg in the U.S. and is an excellent
 source of Vitamins D, B12, and E, and a good source of Vitamin B5 and
 Riboflavin. EB eggs have five times more Vitamin D, more than double the
Omega-3, 10 times more Vitamin E and 25 percent less saturated fat than
 ordinary eggs. Independent testing has also confirmed that Eggland's Best
eggs stay fresher longer than ordinary eggs.

The distinctive "EB" stamp on the shell assures consumers and food service
 customers that the eggs meet the highest production and safety standards.
 Eggland's Best was voted "America's Most Trusted Egg Brand" by American
shoppers in the 2016 BrandSpark Most Trusted Awards, "America's Most
 Recommended™ Eggs" by women in the 2016 Women's Choice Awards,
 and has received numerous awards from Prevention Magazine, Men's Health,
Men's Fitness, Taste of Home, Women's Health, and many others. 

In 2014, Eggland's Best was also awarded "Product of the Year" in the egg
 category by Product of the Year USA. Eggland's Best's hens are fed a strictly
 controlled, proprietary, high-quality all-vegetarian diet, which results in a better
tasting, more nutritious egg that stays fresher longer. EB eggs are available in large,
 extra-large, jumbo, cage free, organic, hard-cooked, cage free hard-cooked,
liquid egg whites, and are certified Kosher. For more information, visit www.egglandsbest.com.

CONTACT: Colleen Imler, Coyne PR, (973) 588-2000, cimler@coynepr.com